Your idea.
our resources.

GUTS gives early-stage founders the knowledge, expertise and capital they need to build spectacular startups. No sharks. No snakes. No bull.
Start
Give us the spiel
Give us the spiel
Give us the spiel
Give Us The Spiel

guts partners

GUTS startups get preferential access to our global network of vetted talent.

how we help

Founders rely on us to...

01 Refine their idea
02 Test and prove viability
03 Build their brand
04 Build their product
05 Craft their launch strategy
Start
Give us the spiel
Give us the spiel
Give us the spiel
Give Us The Spiel

01 IDEATE

It always starts with an idea. We help you refine and shape your idea to develop a unique value proposition and business model hypothesis.

02 VALIDATE

With a defined business concept, we set out to test and prove viability using lean validation experiments.
→ Problem-Fit: whether the concept solves real needs for people
→ Solution-Fit: whether the solution is spot on
→ Market-Fit: market size and the competitive landscape

03 BRAND

We build you a brand that speaks to the right people and tensions:
A Brand includes:
→ 4C Assessment: customer, culture, company category
→ Core Brand Identity: purpose, positioning, story, values
→ Brand Design: logo, colours, type, creative mockups
→ Brand Guidelines

04 PRODUCT

We build you a Product that solves pain
points through captivating user journeys.
Your Product Includes:
→ UX/UI Design & Prototyping
→ Web or Mobile Application
→ Rigorous Testing
→ Launch-To-Market

05 LAUNCH

We collaborate on a GTM or Go-To-Market strategy that breaks through the noise and drives results.
A GTM conventionally includes:
→ Creative Platform & Mockups
→ Marketing
→ Sales
→ Business Development
→ Playbooks

06 Scale

You have solid levels of traction. We open our scaling studio to you to build out your next stages of growth. Whether it’s tech, marketing or funding, we have the services and support you need to grow.

Our Startups Say

Annabel-Reimar-Nielsen
Founder @ VEN

"I’ve had the privilege of collaborating with Rob and Khelen. The Guts Ideation process has played a pivotal role in taking my initial concept and translating it into a clearly defined value proposition and business model.  They have helped me refine my idea and explore innovative avenues, making me feel much more confident embarking on my startup journey."

Annabel-Reimar-Nielsen
Founder @ VEN

"I’ve had the privilege of collaborating with Rob and Khelen. The Guts Ideation process has played a pivotal role in taking my initial concept and translating it into a clearly defined value proposition and business model.  They have helped me refine my idea and explore innovative avenues, making me feel much more confident embarking on my startup journey."

Annabel-Reimar-Nielsen
Founder @ VEN

"I’ve had the privilege of collaborating with Rob and Khelen. The Guts Ideation process has played a pivotal role in taking my initial concept and translating it into a clearly defined value proposition and business model.  They have helped me refine my idea and explore innovative avenues, making me feel much more confident embarking on my startup journey."

Annabel-Reimar-Nielsen
Founder @ VEN

"I’ve had the privilege of collaborating with Rob and Khelen. The Guts Ideation process has played a pivotal role in taking my initial concept and translating it into a clearly defined value proposition and business model.  They have helped me refine my idea and explore innovative avenues, making me feel much more confident embarking on my startup journey."

STARTUP STUDIO
To start just Give Us The Spiel ©
about | get in touch
Get Startups Off The Ground.
To start just Give Us The Spiel ©
get in touch

Contact

Guts.Ventures
London, UK
Guts.Ventures
London, UK
rob@guts.ventures

Company

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